MOZART SELLS! BUT SO DOES WILLY NELSON
AUSTRALIAN RESEARCHERS have studied the music congruity effects on consumer behavior; loosely, how background music affects sales of one thing or another. Not surprisingly, it depends on what’s being sold … Continue reading
THE DEMISE OF AUTOMOTIVE ENGINEERING
STUDENTS ENTERING traditional automotive engineering programs today may be the last generation of this noble profession. If predictions about future automobiles are correct, the only discipline surviving will be body … Continue reading
SLEEVE VALVES ALOFT
BRISTOL’S HERCULES rivals the Rolls-Royce Merlin as the most important British aircraft engine of World War II. The Merlin was a liquid-cooled V-12 with conventional poppet valves, four per cylinder, … Continue reading
LOFTY LONDON—1930
“THE EYE of the Airman sees all—even the private terraces, lawns and walks in the secluded gardens of the King’s Palace.” This is true today, albeit from some altitude, for … Continue reading
TAKE MY MATH TEXT, PLEASE
FROM TIME to time, people tell me that mathematicians are a humorless lot. This, despite my having a tee-shirt (I’m wearing it at the moment) that says “Another day with … Continue reading
REPLICA NEED NOT BE A DIRTY WORD
AMONG CLASSIC car enthusiasts, the term “replica” could be a pejorative: something less than authentic, a fake. On the other hand, for Frazer Nash, the name Replica is high praise … Continue reading
JOINING THE CHAIN GANG
“CAPTAIN” ARCHIE Frazer-Nash had a short involvement with cars bearing his name, chronologically the G.N. and Frazer Nash, sans hyphen. However, under other guidance, the chain-drive Frazer Nash sports car … Continue reading
