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Tag Archives: “Music Congruity Effects on Product Memory Perception and Choice” by North Sheridan and Areni

MOZART SELLS! BUT SO DOES WILLY NELSON

AUSTRALIAN RESEARCHERS have studied the music congruity effects on consumer behavior; loosely, how background music affects sales of one thing or another. Not surprisingly, it depends on what’s being sold … Continue reading →

August 23, 2015 · Leave a comment

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