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Tag Archives: Holmes in advertising


I SUSPECT it was chronicler Dr. John H. Watson who taught Sherlock Holmes the value of branding, of selling marketers on his reputation as the world’s greatest detective, and then … Continue reading

December 4, 2017 · 1 Comment


YA GOTTA schlep the stock, move the merchandise, fill the till. And what better celebrity endorsement than the world’s most famous consulting detective, Sherlock Holmes. Over the years, Holmes has … Continue reading

November 25, 2015 · Leave a comment